Browsing: Advertising
What Motivates Consumers to Click on Mobile Ads?
Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.…
The Large Untapped Opportunity With Pinterest
Whether it is pinning a desired wedding dress or ideas for decorating a new home,…
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…
4 Retailers Turning Heads on Social Media with Video Ads
As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly…
The Demise of Advertising Business Models
In a blog post earlier this year, I explored the emergence and evolution of new…
The stumbling blocks to marrying programmatic buying and native ads
The shift to native ads that more closely resemble site content has proven effective for publishers,…
To Bolster KLM’s Identity, a ‘Charmingly Clueless Approach’ to Humor
QUICK, IS KLM a brand of milk, the call letters for a radio station or…
‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It
“Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared…
Understanding mobile advertising trends: Smartphone vs. tablets
Almost 2 billion people worldwide are said to own a mobile phone. So it is…