Browsing: Advertising
These Are the 10 Best Workplaces in Advertising and Marketing
According to employee surveys conducted by Great Place to Work. We asked the workplace culture…
The ad battle between Apple and Microsoft is back
One of the most famous advertising battles is back. After a few years of truce,…
Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct response efforts have had to endure perception problems, last-click limitations and the shadow…
Boys will be boys or will they…
Boys’ body image affected by advertising, study finds This has prompted suggestions that the industry…
Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
A new study by Jivox that measures the impact of personalization on digital advertising performance…
How will the Internet change political advertising?
Go onto the Instagram accounts of Hillary Clinton or Donald Trump and check out the…
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…
Big Banks Make a Pitch for Hearts and Minds
Often the villains in political speeches, big banks are declaring their worth. Citigroup, a sponsor…
Ad Agency Clients Are Most Interested in Advertising on TV
Clients are also interested in advertising on digital Roughly half of US ad agency professionals…