Browsing: Advertising
Experiential Marketing > Traditional Advertising
Samsung Explains Why It’s Betting on ‘Experiential’ Marketing In an era when many consumers are…
Data and creativity: fully committed, or just a fling?
Campaign and Quantcast bring together advertising’s finest to debate the future of data and creativity…
Bot influencers are the programmatic future of conversational advertising
In the near future, ads will just be part of the conversation. Bots, and the AI…
WHY CLEVER ADS CAN BACKFIRE
When it comes to display advertising — especially online — simpler can be better. That’s…
The ad industry needs more Simon Cowells
Our industry used to be full of people who had an instinct, who just knew,…
In-app advertising: What is in it for publishers?
By now, we have all heard about how in-application advertising represents the next huge land…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
Agencies: Going under the scanner
More Agency Reviews Expected This Year, Study Finds The relationship between advertisers and their agencies…
How Ad Fraud Ruins the Internet
If you’re in the digital advertising industry, you’ve probably heard of ad fraud, but you likely…
Putting Online Video Advertising In Context
By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population,…