Browsing: Advertising
How advertising will be changed by telecoms
Telecoms open shop on Madison Avenue, but will brands buy? Many companies have transformed and realigned…
Advertising has a terrible reputation, it’s better to rebrand it as content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the…
Non-Sponsors Dominate Olympics Marketing
Olympics marketing campaigns got an early start — but mostly among non-sponsors, according to marketing…
Inside the rapidly changing world of Television
The Future of Television: Where the US Industry Is Heading The digital disruption of the…
Marketers Step Up Collaboration with Agency Partners
More complex digital campaigns encourage growing reliance on agency partners Marketers have long relied on…
Healthcare Advertising and the Demise of Modern Medicine?
At first, I really couldn’t believe what I was reading: “The decline of medicine as…
Beauty brands and celebrity: The new paradigm
Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared…
Advertisers look to entice, not interrupt, consumers
Advertisers Try New Tactics to Break Through to Consumers Harry Li, a 26-year-old Atlanta native,…
Worth losing sleep over a Buick
Buick Debuts Envision Campaign Just in time for Father’s Day, General Motors’ Buick brand is…
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…