Browsing: Advertising
20 Things You May Not Know About Being a Copywriter
A TYPICAL DAY IN THE LIFE OF A COPYWRITER? FORGET IT. ONE DAY YOU’RE A…
Programming the marketing mind for programmatic
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue…
Brands struggling with the “for her” marketing approach
The end of ‘shrink it and pink it’: A history of advertisers missing the mark…
Brand product placement grows as commercial-free content, DVR use increases
Hulu’s delicate dance with advertisers and consumers Car commercials are the kind of thing that…
A calculated risk: Why ad agencies are making social-justice documentaries
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License…
First Click: Samsung can shove its TV up its ads
I’m in the market for a new television. I figure I’m willing to pay $2,000…
Streaming will change how TV advertising works
Roku’s CEO tells us why he thinks he can beat Google in the battle for…
Is sponsored content is the future of all advertising?
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking…
Multichannel marketing drives sales
Shoppers more frequently buy products when they see a ton of ads This story was…
Insights that let brands make real-time decisions
SAP Shows How Businesses Are ‘Live’ in the Digital Economy https://youtu.be/dfwhDkcQWzI In a new SAP…