Browsing: Advertising
Experiential marketing
Groupon Looks to Court Experience-Seekers with New TV Campaign Groupon is making its return to national…
The misappropriation of native advertising
Ask any born and bred New Yorker what their definition of a native New Yorker…
Internet Users Want a More Personalized Ad Experience (Report)
Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting…
Agencies are so bullish on VR they’re eating some of the cost to convince brands
Virtual reality is hot right now. But while the technology has the attention of many…
Native Advertising Can Increase Business Appeal
In Searches, Those Paid Ads Pay Off Does knowing that a search listing is a…
The first, real time , mobile connective digital billboard
JetBlue fuses social media, real-time data via interactive billboard JetBlue Airways is the first brand…
Brands unscathed by native content
Research Explores Impact Of Native Advertising On Media Outlets, Ad Companies An academic study conducted by researchers…
A brand that is budding patriotism
A-B InBev Looks to Replace Budweiser With ‘America’ on Packs Label Filings Reveal Major Patriotic…
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…
When in Times Square, Dove goes weather proof!
Dove experiments with weather sensitive billboard in ‘April Showers’ campaign https://youtu.be/VUHPwL3YIeE Dove, Unilever’s personal care…