Browsing: Advertising
Study: The most effective mobile ads
Marketers Struggle With Effective Mobile Ads Despite the fact that spending on digital video ads…
Sensory advertising: a mobile strategy that makes sense
We live in a time where our phones are constantly in our hands, as we…
How Television Has Become the Newest New Media
Viewing via IP addresses takes the tube 2.0 As a salesman, I get the pleasure…
YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox,…
Why You Should Align Your Ads to Your Customers’ Activities
Over the years, technology has made reaching consumers easier—but not always better. The early days…
Content, data and technology: Which matters more
Content, data, technology. Which has the biggest effect on achieving advertising greatness? https://youtu.be/e181IgXFDqA This is…
30-second ads least likely to be skipped
Report: 30-Second Video Ads Foster Deeper Audience Connection Video ad performance is increasing rapidly, and more advertisers…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…
The new road for branded content
Facebook to Allow Media Companies, Marketers to Post Sponsored Content For the past few years,…
Sensory advertising: a mobile strategy that makes sense
We live in a time where our phones are constantly in our hands, as we…