Browsing: Advertising
The integration of comedy and advertising
Ad Agency Enlists Comedians to Get the Creative Juices Flowing An artist writes up ideas…
Welcome to the ‘Unstore’ of the Future: Retailers Go Experiential
As Ad Blocking Grows Online, Retailers Like Samsung, Staples Try to Better Engage Consumers With…
Study reveals low trust in media agencies
Almost a third of advertisers rate trust levels with media agencies as low or very…
Cadbury ‘memevertising’ campaign should have creative agencies feeling nervous
Cadbury’s new campaign, ‘Tastes Like This Feels’, follows Coke in promising consumers a tangible benefit…
Programmatic needs to empower the value of brand advertising
It’s no secret that programmatic has taken the advertising industry by storm, but questions continue…
Instagram Updates Overlay for Action-Driving Ads
Instagram added more information to the overlay on its action-driving ads, which previously only supported…
What does ad-blocking mean for creative agencies?
Ad-blocking. It’s happening everywhere you look. It’s the digital equivalent of sticking all the direct mail…
Why copywriters could fare well in the age of robots
We’re on the edge of inventing a new form of expression between humans and machines,…
Gaze control tech: what it is and why it matters to advertising
Advertising may be about to get a whole lot more targeted following a patent application…
How emotions can lead to successful video advertising
Video marketing has been on the rise for several years now and it is only…