Browsing: Advertising
Why social amplification is critical for the future of TV advertising
Over the past few years, big-ticket events, including the Oscars, from across the Atlantic have become landmarks…
Top 5 global brand videos Feb 2016: Lynx and Budweiser lead the way
Lynx’ change of tactics, redefining what it means to be a man, has scored for…
WPP CEO Martin Sorrell Says In-House Programmatic Buying is ‘Short-Lived’ Trend
Advertising giant projects its programmatic buying unit to hit $1.1 billion in sales in 2016…
Robot stalkers: don’t forget the humans in advertising
Advertising has become so fixated with technology that it no longer remembers how to communicate…
What this ad startup learned from a failed digital platform
Course Correction: How Contravent turned failure into boundless success Like many entrepreneurs, Jay Williams, CEO…
The piece of code that could make or break a mobile advertising program
In case you have not heard, mobile application consumption is skyrocketing. We are spending two…
The Psychology of Mobile Usage & Its Impact on Advertising
You need a mobile-first approach in 2016 because consumers are mobile-first. More than two-thirds of…
How advertisers and publishers are unwittingly falling victim to ad injection
Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner’s permission – is yet another…
Premium is always tailor-made: even in advertising
Hitting the high street or shopping Saville Row? As London Fashion Week and Men’s Week approach,…
Mobile advertising to get more creative to target shoppers
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last…