Browsing: Advertising
The State of Digital Video Advertising
Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a…
How consumers want to get their advertising
Infographic: Consumers Know Exactly How They Want to Be Marketed To And they don’t, in fact,…
The 13 most-shared scary ads of all time
At some point over the past few years, brands realised that making people feel a…
How virtual reality could change advertising
Virtual reality: The last frontier in native advertising Virtual reality is gaining so much momentum that…
How Ads for Big Brands Could Benefit Rivals Instead
In late 2007, Miller and Coors — the second- and third-largest breweries, respectively, in the…
How to Launch & Optimize a YouTube Video Advertising Campaign
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The…
Fact, is, people still trust advertising
And actually Millennials put the greatest trust in advertising We live in the age of…
Marketers Vie for Eyes Typically Trained on Phones
Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes David Perel spends…
The coming together of advertising and technology
What can we learn from Dmexco 2015? Last week nearly 40,000 marketers trekked across Europe…
Why the Connected Car Will Surpass All Other IoT Initiatives (and Four Opportunities for Advertisers)
In-Car Advertising Will Ascend to Match TV and Mobile in Time Spent We’re hearing more…