Browsing: Advertising
Data without borders: How the battle for friction-free advertising will be won
The nation loves apps. It’s a fact. We’ve all heard the hackneyed phrase, “there’s an…
Agencies, It’s Time to Own Multichannel Marketing
Creating a Channel Management Division Is a Good Start for Agencies The number of channels…
Advertising Week 2015: How brands can remain relevant today
There has been no dearth of posts and prophecies in recent months declaring that brands…
Turn Prospects Into Paying Customers
Discover sales and negotiating tactics that can help boost business
Copyranter: How to tell if your agency is ‘creative’
Everybody is an ad agency these days. Thirty-billion-dollar accounting firms are ad agencies. Thirty-billion-dollar consulting companies are ad agencies. Billion-dollar…
Opinion: Why Tinder is about to become the most coveted platform for advertisers
Marketing managers and agencies worldwide are poised to swipe right for an advertising love-match in Tinder. With 50…
Advertisers will now flock to Instagram
Instagram opens up to advertisers worldwide Instagram opened its platform to most advertisers across the…
Why creative should embrace programmatic, and vice versa
Why the Marriage of Data and Creativity Is Critical for Improving Brands’ Bottom Lines In…
Intrusion and innovation in advertising
How do we reconcile the fact that people don’t like their data being shared, but…
The end of mass marketing as we knew it
Era of micro-marketing and mobile has arrived: Google, Facebook BY MITCHELL BINGEMANN AND ANDREW WHITE…