Browsing: Branding
Coffee shop noise is the perfect amount for creativity!
Unlike what perception tells us, creativity is all around us. One need not be born with it, that…
USP(Unique Selling Proposition) is passe! Brands, bring on UFP(Unique Feelings Proposition)
In an increasingly commoditized world, differentiation, brand loyalty are difficult to achieve. The SOS( Sea of Sameness) is all pervasive.…
First of its kind Trust lab at IIM Bangalore
Which is the most overlooked, misunderstood, underutilized asset to enable performance and impact? Trust. It…
Meeting of CEO Minds: A Melting of Thoughts
A happy confluence of thought leaders from heterogenous verticals congregating with a homogenous vision of…
Not Just Today. Happy 364 Days of Love
Love is in the air, here, there, everywhere. Look and you shall find it. https://youtu.be/msYRDu_yAoE
BrandKnow at BrandBar: Did You Know This About Mont_Blanc ?
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch…
BrandKnow at BrandBar: Did You Know This About Tesla ?
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch…
BrandKnow at BrandBar: Did You Know This About Rolex ?
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch…
Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?
Limited edition runs have become a popular way to bring products back This year, an…
BrandKnow at BrandBar: Did You Know This About Red Bull ?
Savour little known nuggets of iconic brands. Trivia that will delight, surprise, inspire and entertain. Watch…