Browsing: Branding
See like a concierge: Ford’s massive transformation from product to experience
There are few industries where the notions of “concierge” and “buying experience” would be as…
Nike and Air show brands can laude wins forever
Ben Affleck’s Air is a dream come true for Nike. The story of Nike’s 1984 pursuit of…
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
#NoFilter – how understanding attention can reframe brand building
Your brand may be your biggest asset. But, is it being harnessed as well as…
A New Approach to Building Your Personal Brand
Much of professional and personal success depends on persuading others to recognize your value. You…
Consumers see brands ‘kingwashing’
Seven in 10 Britons think brand tributes and activity around the Coronation of King Charles…
‘Frugal flexing’ is a challenge for luxury brands
Younger consumers are happily buying fake luxury goods at a fraction of the price of…
GCC’S BIGGEST ONLINE MEDICAL EDUCATION PLATFORM HEALTHVARSITY LAUNCHED
Portal will expand reach, accessibility of well-defined programs forhealth professionals using AI and Blockchain Technology…
Why the Bud Light boycott represents a new phase in anti-brand protests
The boycott has quickly morphed into a promotional event for ‘anti-woke’ brands. Branded is a weekly…
Where do brands sit in the ‘war on woke’?
Brands attempting to communicate a positive message on issues around equity, diversity and inclusion (ED&I)…