Browsing: Branding
Luxury brands and retailers must get discounts and promotions right
Perception is king and, as most luxury retailers know, success is dependent on how a…
Brand Admiration and the Value of Respect: How to Build a Revered Brand
A few years ago, my wife bought her first pair of TOMS shoes. At the…
Want to Build a Strong Brand? Get Messaging Right. Here’s How…
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization’s name,…
How brands should measure ad engagement levels
App marketing used to be all about scale: getting as many users into an application…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
YouTube earns kids’ love, says brands survey
A new study has determined something most astute parents are already hip to: YouTube is…
Richard Branson: My Top 10 Quotes on Branding
We knew very little about marketing or branding when we started Virgin Records, back in…
5 Killer Examples of Branding Done Right
Startups rely on marketing to survive. Without some means of spreading the word about your…
Behind The Branding Of The Hillary Clinton Campaign
How do you design for more than 100 million Americans? It’s the challenge of a…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…