Browsing: Branding
Personal Branding: 10 Steps Toward a New Professional You [Infographic]
Does your personal brand need freshening up? Check out these 10 tips to get started.…
Is Your Brand Trusted? Here’s What Happens When It Is—and Isn’t
Think back to the days before Amazon grew into the retail behemoth it is today.…
What your brand can learn from Jeff Bezos and Pokemon Go
Pokemon Go is the phenomenon in gaming this year – all you have to do…
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry
Cheetos, Hulu, Land O’Lakes have set up exhibits Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.…
How to Build Your Social Brand: Lessons from Lego
Lego is a storied brand. You probably played with Legos as a child, and now,…
Brands need to find a strong and authentic voice
CMO interview: Fox Sports head of marketing on driving your social brand The sports and…
5 Branding Mistakes No Startup Can Afford to Make
Mistakes are common in the business world. After all, failure often teaches us more about…
Top 5 brand moments from last week
Artistic collaborations presented opportunities to tell familiar stories in a new medium and with a…
3 Cost-Effective Ways to Increase Brand Awareness
What’s your business’s biggest problem? It’s not money. It’s not your pricing. And it’s definitely…