Browsing: Branding
Scaling a brand? Get your customers to buy less!
Cuyana: The Clothing Brand That Plans To Scale By Asking Women To Buy Fewer Things…
Are Branding Agencies Still Relevant?
The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann’s…
Top 10 luxury brand mobile marketers of Q2
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded…
How to Build Your Personal Brand, According to Millionaire Gary Vaynerchuk
When Gary Vaynerchuk speaks about branding, everyone perks up and listens. And for good reason.…
Netflix freshens up its logo to mixed reviews
N stands for Netflix’s — and it also stands for “new.” Freshened up “N.”The streaming…
EUphoric no more for UK’s luxury brands?
What the UK’s anti-EU vote means for luxury The United Kingdom’s 52 percent vote yesterday…
Non premium brands have more wheelpower
Initial vehicle defects can push consumers to competing brands: report Non-premium brand automobiles have higher-quality…
TYPEcasting the brand!
Type Is The Most Important Element Of Your Company’s Brand “Type is your brand,” says…
How brands are getting serious about dads
#DadsAre Different: Have Brands Caught On? Rolling up on Father’s Day weekend, there’s no denying…
How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…