Browsing: Branding
The Muhammad Ali approach to branding
Not only did Muhammad Ali know a thing or two about boxing, he was a…
The eat is on
Grubhub Rebrands As A Zesty Lifestyle Company In 2004, Grubhub was a scrappy startup that…
Brandspeak: Building Brand Affinity Through Intent-Based Marketing
Marketers are laser-focused on connecting with potential customers at critical decision-making moments. The trouble is,…
The #1 Secret to Building Your Perfect Personal Brand
Some people absolutely hate the idea of personal branding because they think it feels fake…
BUILDING A BRAND, THE LINDSTROM WAY
A nine-point guide or the Holistic Selling Proposition devised by the consultant for building world-class…
The Big Apple Rebrands
NYC Gets A Major Rebrand (And Its First Official Pictograms) New York City is full…
How to use Brand Citizenship to improve customer engagement
In a social world, building a brand and cultivating loyalty is all about managing engagement.…
Hospitality Branding: Revisited!
Wyndham remakes economy brand Wyndham Hotel Group is elevating the economy brand. The hospitality giant, which…
Brandspeak: A Brand Becomes a Presidential Candidate—Donald Trump
The world of politics is experiencing rough times as it tries to digest stunning news:…
9 Tips for Creating an Awesome Brand
When creating your brand, it’s imperative that you think about everything from your logo to…