Browsing: Branding
A brand bridging the revenue gap
Gap Inc. Trims Old Navy and Banana Republic in Brand Overhaul Gap Inc. reported quarterly earnings on…
Brand Nokia: Reconnecting with people
Brand Boomerang: Nokia Plans a Return to Smartphones Two years after the name Nokia basically…
Driving up the brand customer experience
Next month, Cadillac will be opening the public part of its year-old global headquarters in New York:…
STAYing the course
‘I want Airbnb to be a community-driven superbrand’ says CMO Jonathan Mildenhall as he sets…
Online Brand Protection: 5 Questions with MarkMonitor’s Simon Whitehouse
Brand abuse is big business. It’s estimated that brands lost over $350 billion last year to online…
A Not-So-Elementary Exploration of Brand Insight
Martin Lindstrom is the Sherlock Holmes of brand consultants. Even as he walks you through the…
The year of the re-brand
Amy Jackson (pictured) looks at how companies are refreshing their brands. It seems after so many…
Black and white logos ‘can win companies more business’
BRITISH businesses could attract more customers and save money if they opt for black and…
In Blow to Crafty Brand Odes, Instagram Adopts Minimalist New Logo
In a blow to countless Etsy makers who’ve made a cottage industry out of…
Sustainability the new ROI route for brands
adidas Group greenENERGY Fund Shows the ROI of Sustainability adidas is proud of being a sustainable…