Browsing: Branding
Kasey Jones, Ink: The Fine Art of Creating a Business
Kasey Jones, Ink. founder Kasey Blaustein went from managing another company’s brand to building her…
Building Your Personal Brand
One challenge women have had in the workplace is that while they are working hard,…
WeTransfer’s simple user experience and creative clientele are transforming a commodity service into a bona fide brand.
How A Dutch Startup Made The File-Sharing Business Cool In the Netherlands, where the file-transfer…
Why some brands see Facebook as live-streaming’s future
10 Big Reasons For Marketers To Like Facebook Live Live streaming is suddenly one of…
How Industry Leaders Create Strong Brands.
Want To Dominate Your Market? Pick A Word. One word can change the direction and…
‘Ubernomics’ Draws Auto, Digital, Sharing Brands Together in New Ways
Count BMW as the latest auto company to participate in the new sharing economy and figure…
The perils and opportunities of relaunching your brand
Rebranding is a pivotal process that all businesses eventually go through as styles, attitudes and…
5 Ways Historically Male Brands Are Now Reaching Out to Women
Lessons from the NFL, Adidas, Harley Davidson and others It may have been an unexpected…
Brands still not getting personalization right
Research: Marketers Overestimating How Well They Listen To Customers Recently, we conducted VoC research for…
How Pentagram Built A Responsive Logo On A Budget
For the charity Art UK, Pentagram constructed a flexible logo without the costly motion. Dynamic…