Browsing: Branding
What Consumers Want From Brand Emails
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according…
“Re-Colonelization”: KFC Salutes Colonel Sanders With Brand Refresh
In a major announcement on Monday in New York, Kentucky Fried Chicken made a public…
Brands not investing enough in video, say senior marketers
Nearly three-quarters of content marketers do not believe brands are investing enough in video content,…
Trending: Your content, sir
By using data to get a fuller picture of their customers, brands have the ability…
Old Spice: Manliness redefined
Image courtesy of Flickr user Brian Bennett. A ship off course Old Spice had long…
Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena,…
Generation X and why brands should start targeting them
5 Reasons Marketers Have Largely Overlooked Generation X A few weeks ago, Lincoln Financial began…
Strategies for Leading your Company through a Successful Rebrand
Rebranding a business is a great opportunity for a company to show how it has…
The ‘Offline’ Connection: Brands’ Moment Of Truth In Reaching Gen Zs Online
Understandably, brands have been growing their digital media spends and getting on board with the…
Virgin America Does April Fools’ Right
The company skewered branding, the innovation craze, and media frenzy in one fell swoop. The…