Browsing: Branding
Social media forces change in rebranding strategies
Rebranding in the digital era We live in impatient times. Digital content can spread like…
How To Make Instagram’s New Algorithm Work For Your Brand
Earlier this month Instagram dropped a bombshell that it will be introducing an algorithm to…
Celebrity endorsements carry less sway with US consumers
Consumers Trust Non-Celeb Influencers More Influencer marketing is on the rise but some approaches are…
How brand marketers can leverage connected cars now
Ignore the futurist hype, connected cars offer valuable opportunities for marketing your brand today Get…
Brands and their Virtual Play
Four brands with awesome virtual reality experiences Virtual reality is the next big thing. Perhaps you’ve…
Has Lionel Messi taken snack brand Walkers into the social-media premier league?
https://youtu.be/O3bQ7BzgGoM It’s hard to mention Walkers without thinking of Gary Lineker, the ex-footballer and sports…
Why These 4 Companies Are Getting Serious About Their Employer Brands
As job seekers become job shoppers, companies are starting to advertise their work cultures alongside…
Out for the Count: Brands and their Salebrity Status!
Let’s begin with the fundamentals. A brand is an amalgamated image of a multitude of…
How brands are leveraging search data for social results
With plans to increase digital marketing budgets in 2016, marketers are under the gun to get…
More Than A Beautiful Shell: Rebranding The World’s Most Iconic Building
Sydney Opera House’s new brand attempts to solve a problem unique to the starchitecture age:…