Browsing: Branding
Are brands playing it too safe on mobile?
Is a Mobile-First Approach Really Best? It’s not exactly clear when the Year of Mobile…
Why every brand needs to be a technology brand
To prepare for the Internet of Things, all brands can and should be a technology…
Brands as media owners: can they live up to the hype?
There has been a huge amount of hype about the potential for brands to be…
Branding strategies to keep in mind when choosing domain names
It’s not an exaggeration to say that your domain name can determine the success or…
Virtual Reality Is Becoming Our Own Reality
Virtual reality is coming, but you already knew that. It’s taking you on journeys to…
How brands can create global campaigns that cut across languages and cultures
With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…
Under the over: Fleet footed brand
A couple of years ago, Under Armour was under pressure. The fitness brand was lagging…
Luxury brands have a compelling value proposition
Chanel, Hermès rank as top brands worth premium pricing: survey The popularity of a widely…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…
Taxiing for a new brand identity
Uber’s new abstract, colourful logo draws mixed response from social media Uber has replaced its…