Browsing: Branding
No diet on brand spending!
Diet Coke Is In Decline, But Ad Spending Is Not Diet Coke sales keep falling.…
Your Six-Step Road Map to Rebranding [Infographic]
Thinking about rebranding? The following six steps can help you launch a successful rebranding effort.…
Why The Shape Of A Company’s Logo Matters
WELCOME TO A WORLD IN WHICH CURVES ARE A GOOD THING. Think about the iconic…
Healthcare Branding: That Was Then. This Is Now.
There’s been a dramatic increase in the need for healthcare branding. In fact, we’d have…
How brands can keep it personal
Recently, I attended the first ever Fast Company Innovation Festival in New York. The week-long event…
The Revamping of an iconic brand
The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…
Consumers want brands to do good
Havas: Consumers Demand Corporate Social Responsibility Transparency, sustainability and purpose beyond profit are more than…
Why WhatsApp’s brand plans will revolutionise mobile marketing
WhatsApp made waves when it revealed it was dropping its subscription fee and the move…
How to drive your brand’s online sales
As big brands lock horns to attract new customers with jaw-dropping prices in the sales,…
Brand strength relies on stability, consistency and trust, says Breguet exec
In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell…