Browsing: Branding
This Brand Identity Spins Like A Slot Machine To Create Countless Permutations
AND EVERY COMBINATION IS A WINNER. Keeping pace with digital technology’s constant evolution is no…
Unscriptd Platform Lets Athletes Self-Publish Videos to Build Their Brands
Big-name sports figures often look to build their brands. With that comes a new wave…
The art of building a brand
What Apple And Starbucks Taught Me About Building A Brand When we see an energetic…
Relevance: Some Brands Have It, Some Need It
Not a big fan of “relevance.” I prefer “irrelevance,” since it seems that, these days,…
2016: The year of brand experience
It’s no surprise when a consumer survey demonstrates the positive effect of live events on…
7 Ways to Build a Million-Dollar Brand
In 2015, I reached over 10,000,000 people with my work. Almost everything I did to reach…
Broad targeting, penetration strategies key to brand awareness in 2016
New Year’s Resolution: Why getting noticed in 2016 is all about being disruptive, challenging and…
Why brands need to woo millennials with philanthropy
Millennials Are Embracing Corporate Social Responsibility Campaigns They may be the “selfie generation,” but millennials…
James Bond Product Placement
The Definitive Timeline Of Brands In James Bond Movies
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…