Browsing: Branding
For retail brands, digital will drive a return to stores in 2016
Landor Looks At 2016 Branding Trends A new study says 2016 will be the year…
The Best And Worst Branding of 2015
FROM GOOGLE AND SNOOP DOGG TO HILLARY CLINTON AND THE NEW SCHOOL, IT’S BEEN AN…
Fashion brands still struggling with sustainability practices
The fashion sector is the second largest polluter in the world after the oil industry, according to…
Is your brand ready to get touchy-feely? Five key marketing predictions for 2016
We are all constantly trying to look into the future and predict the next big…
The Most Popular Fashion and Beauty Brands With Teens
Nike is both the most popular clothing brand and the most popular footwear brand with…
How A Logo’s Color Shapes Consumers’ Opinion Of A Brand
A NEW STUDY ON THE ETHICAL IMPLICATIONS OF LOGO COLORS SUGGESTS THAT THE BLUE MIGHT…
Four Mistakes That Can Kill Your Brand Campaigns
It’s no secret that the days of just “the three screens” are long gone. When…
Five Ways Successful Brands Unsell to and Instead Woo Customers
Have a brand and want to charge a premium? Then you better stop selling to…
The soaring popularity of branded hashtag emojis
How the Branded Hashtag Emoji Is Taking Over Twitter The hottest marketing technique on Twitter…
Big brands don’t mind live Periscope stumbles to reach millennials
NEW YORK (Reuters) – When Benefit Cosmetics, a San Francisco-based maker of skin care and…