Browsing: Branding
The Secret Behind the Growing Success of Canadian Retail Brands
As we celebrate Interbrand Canada’s 15th anniversary, it’s a great time to highlight some of…
How to Measure Employee Brand Engagement
A traditional measure of employee brand engagement is a net promoter score taken from a…
How to Build a Brand People Can’t Resist
Traditional merchants and digital-first retailers are figuring out the store of the future. It was…
Packing a punch
NYC’s Meatpacking District Is Now A Brand In a couple of decades, New York City’s…
Content overload and 5 tips to help brands get it right
Focus on distribution as much as content creation, says Adam Fulford, partner at Mindshare, who…
Who has the influence with influencers?
If brands want to get in front of the right audiences, it’s not just about…
Which brands are the most trusted by consumers?
Study Says Consumers Share Data With Trusted Brands Money isn’t the only asset consumers are…
The 10 Most Memorable Brand Logos
Consumers in the United States and the United Kingdom say the logos of Nike, Apple,…
Tips to build a power brand
Barbara Corcoran’s Tips for Building a Power Brand When you’re short on cash and need…
Going flat all out
Netflix’s New Brand When Netflix’s internal design team quietly unveiled a new, flat logo last…