Browsing: Branding
Your Brand Is Not Too Good For That
Before you read any further, please take a moment to remind yourself, Mr./Ms. Small Business…
An Iconic Brand, but at What Cost?
In Citizen Coke, Bartow Elmore serves up a snarky environmental history of Coca-Cola Company. By all…
How brands and retailers can improve their mobile marketing efforts
There is little doubt that the rapid growth of mobile computing poses a major challenge…
Localization presents obstacles, opportunities for brands: L2
Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts,…
The time for people powered brand creative energy has arrived
In an increasingly inter connected and always on world, where every individual is a content…
Seven Things That Make Consumers Distrust Brand Websites
Consumers say content errors and inaccuracies are the top issues that make them distrust a…
Infographic: Connected brand storytelling
Advertising agency Wywy has created this infographic to highlight the importance for brands to implement…
Brand Federer: The Art Of Winning by Losing
This Is 34: Roger Federer Will Not Go Away, Thankfully Life is not short. It…
How social and digital are helping Western Union’s brand mission
Financial services company’s CMO shares its new brand strategy, the role of social in listening…
How 5 brands have used facial recognition technology
In the 1956 sci-fi novella “Minority Report,” Philip K. Dick predicted technology advances that are…