![BrandKnow at BrandBar: Did You Know This About Mont_Blanc ?](https://www.brandknewmag.com/wp-content/uploads/2023/12/Adv_024.jpg)
Browsing: Branding
![The Re Branding of a Fashion GiANT](https://www.brandknewmag.com/wp-content/uploads/2015/09/gant-351x185.jpg)
The Re Branding of a Fashion GiANT
The Shirt at the Heart of the Re Branding It’s not every day that iconic,…
![Rich media: Why luxury brands are betting on video](https://www.brandknewmag.com/wp-content/uploads/2015/09/rich_media-351x185.jpg)
Rich media: Why luxury brands are betting on video
At first blush, luxury brands may not seem like a great fit for online video.…
![Managing Your Brand Is an Intangible Investment That Pays Off Big](https://www.brandknewmag.com/wp-content/uploads/2015/09/brand_03-351x185.jpg)
Managing Your Brand Is an Intangible Investment That Pays Off Big
We live in a return-on-investment-driven society that is obsessed with instant gratification. Whenever we implement a…
![5 Tips for Creating an Appealing, Engaging, and Memorable Brand](https://www.brandknewmag.com/wp-content/uploads/2015/09/brand_02-351x185.jpg)
5 Tips for Creating an Appealing, Engaging, and Memorable Brand
It’s 2015. If you want your company to rise above the digital noise, a cold,…
![The Myths about Naming your Brand](https://www.brandknewmag.com/wp-content/uploads/2015/09/naming-351x185.jpg)
The Myths about Naming your Brand
Five Naming “Rules” You Can Break with Impunity Spend even five minutes searching for business-naming…
![Blog Till You Drop: Influencers as Brand Champions](https://www.brandknewmag.com/wp-content/uploads/2015/09/winner-351x185.jpg)
Blog Till You Drop: Influencers as Brand Champions
How to Turn Bloggers (and Other Influencers) Into Your Brand Champions Influencer marketing is one…
![The Branding Gods (Mostly) Love Google’s New Logo](https://www.brandknewmag.com/wp-content/uploads/2015/09/google-351x185.jpg)
The Branding Gods (Mostly) Love Google’s New Logo
WE ASKED SOME OF THE BIGGEST NAMES IN BRANDING FOR THEIR TAKE ON THE GOOGLE…
![Build Your Brand by Separating It From Product](https://www.brandknewmag.com/wp-content/uploads/2015/09/brand-351x185.jpg)
Build Your Brand by Separating It From Product
Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product.…
![Doing Good is Doing Great for Brands](https://www.brandknewmag.com/wp-content/uploads/2015/09/fortune-351x185.jpg)
Doing Good is Doing Great for Brands
Fortune Favors the Bold Companies Trying To Change the World Fortune magazine came up with the…
![The Sweat Equity factor from brands for their Customers](https://www.brandknewmag.com/wp-content/uploads/2015/08/sweat-351x185.jpg)
The Sweat Equity factor from brands for their Customers
Brands Make Customers Sweat for Rewards Is making consumers work to receive perks the secret to…