Browsing: Branding
The Re Branding of a Fashion GiANT
The Shirt at the Heart of the Re Branding It’s not every day that iconic,…
Rich media: Why luxury brands are betting on video
At first blush, luxury brands may not seem like a great fit for online video.…
Managing Your Brand Is an Intangible Investment That Pays Off Big
We live in a return-on-investment-driven society that is obsessed with instant gratification. Whenever we implement a…
5 Tips for Creating an Appealing, Engaging, and Memorable Brand
It’s 2015. If you want your company to rise above the digital noise, a cold,…
The Myths about Naming your Brand
Five Naming “Rules” You Can Break with Impunity Spend even five minutes searching for business-naming…
Blog Till You Drop: Influencers as Brand Champions
How to Turn Bloggers (and Other Influencers) Into Your Brand Champions Influencer marketing is one…
The Branding Gods (Mostly) Love Google’s New Logo
WE ASKED SOME OF THE BIGGEST NAMES IN BRANDING FOR THEIR TAKE ON THE GOOGLE…
Build Your Brand by Separating It From Product
Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product.…
Doing Good is Doing Great for Brands
Fortune Favors the Bold Companies Trying To Change the World Fortune magazine came up with the…
The Sweat Equity factor from brands for their Customers
Brands Make Customers Sweat for Rewards Is making consumers work to receive perks the secret to…