Browsing: Branding
An attraction called distraction!
” Your real competition is your distraction “– Anonymous If you are reading this, amidst your deep…
TODA (Theatre of Digital Art), Dubai to host the 3rd Edition of the Kioxia ExceLENS Awards
It’s that time of the year when the Kioxia ExceLENS Awards( now in its 3rd edition) celebrates and recognises…
Are Cult Brands Recession-Proof?
With leading economists fairly confident that the recession will occur in the US during 2023,…
Good (and Bad) Branding Advice That Can Make (or Break) Your Success
Not all advice about branding is worth listening to, but how do you differentiate between…
What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
7Up’s new look is a delightful refresh on a classic logo
Standing out in the beverage aisle isn’t easy these days. Though a bright can and…
How Apple treated Rihanna’s Super Bowl halftime show like its most popular new product
Rihanna ended her electrifying first live performance in seven years suspended high above the State…
How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…
Michael Jordan’s Brand Has Reportedly Earned Nike $19 Billion USD in the Past Five Years
The story of Michael Jordan breaking barriers and creating Jordan Brand after meeting with Nike (NYSE:NKE +0.04%) executives in 1984 began with great…
How Do Brands Grow? Not The Way You Think
Let’s look at a key question of consumer marketing – do buyers need to perceive a meaningful…