Browsing: Branding
Here are some of the quirkiest brand collaborations that got us talking in 2022
Brand collaborations aren’t uncommon. And marketing executives maintain it’s for a good reason: these partnerships…
Excellence recognised for Photography | Videography. The Kioxia ExceLENS Awards, Edition 3.0 is back & calling for entries.
After a phenomenal second edition which saw close to 40,000 entries coming in, the Kioxia ExceLENS…
This new site uses AI to let you create the brand mashups of your dreams
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Imagine…
Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
How much impact can visual identity have on your organic visibility?
When it comes to optimizing your site for organic clicks, just how much time do…
Why B2B must embrace diverse and inclusive storytelling
It’s now a given that brands need to be inclusive in their marketing to meet…
Many people are struggling with inflation. Should brands address it in ads?
“If you’re not a brand that’s going to be able to radically change consumers’ day-to-day…
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
Words Worth!
It’s only words and words are all I haveTo take your heart away…crooned Bee Gees…
World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…