Browsing: Branding
China first: The untold story of how Starbucks has cozied up to the Communist Party in pursuit of explosive growth
In April, when Howard Schultz returned to Starbucks for his third and—the company swore—final stint…
Nestlé Global’s Alexis Herail on why guidelines are important for global brand communication
The global holistic content and owned assets lead at the FMCG giant explains the process…
Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact
It’s an oft-cited statistic, one that comes up often probably because of how staggering it…
Creativity is Futureproof
Did you know? The future apparently is already here, albeit a tad unevenly distributed Perhaps…
Your Behavior Shapes Your Brand, Which Shapes Your Behavior
A lot of people think that brands are logos, products, or websites. These are common…
Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide
Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What…
Ralph Lauren changed its iconic logo to woo the ‘Fortnite’ generation
Goodbye pony and hello llama. After 55 years, Ralph Lauren designed a new logo to…
A Life in Concert: Singing from The Same Hymn Sheet
35 Years. Three and a half decades. That’s more than a lifetime. Especially in a…
Here’s why Bhutan just gave itself a new ‘brand’
Bhutan’s new slogan and logo blurs the line between tourism campaign and national identity. It’s…
Branding is Expecting; Marketing is Parenting
In the nonprofit sector, the various functions of communication often get blurred, especially when it…