Browsing: Branding
How these brands have built advocacy into their businesses
From dating apps to headphone companies, brands are using their platforms to draw attention to…
Beware of the unnamed, ill-advised “pivot.”
Back in the heyday of personal computers Compaq was a big, big deal. In 1981…
AMERICAN EAGLE’S CMO ON HOW TO GET SHOPPERS’ ATTENTION—AND WHY BRANDS SHOULD EXPERIMENT
‘I don’t mean to start throwing darts at certain advertising platforms,’ Brommers said at Advertising…
TikTok continues to be a brand marketer darling despite its geopolitical dramas
TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and…
Understanding the Components of Trust: Is Objectivity Essential?
Right now, the American public trusts businesses more than they trust the government or media.…
Why the metaverse?
As brands rush to stake their claim in the internet’s new frontier, many questions remain…
Branding Matters. Because, Branding Matters!
Branding: The peculiar art and science of distilling something* down to its essence and giving…
Why Wikipedia wants a ‘sound logo’
More brands are creating audio branding, including Wikipedia, which wants to create the ‘sound of…
Why You Need a Branded Podcast (And How to Create and Brand Yours)
Podcasts are among the fastest-growing forms of popular media, and branded podcasts are no exception.…
Why Martin Lindstrom thinks CMOs and businesses have lost contact with what matters
Business leadership guru, brand expert and author shares his fears around the state of play,…