Browsing: Branding
How TikTok’s pushy watermark boosted its brand—and hurt Instagram
TikTik’s logo has become one of the most recognizable in digital culture—thanks in part to…
This List Of Brands That You Need To Avoid Like The Plague Will Help You Become A Better Educated Consumer
A viral Reddit thread delivers a compendium of the worst brands from around the world…
Should brands sue their own fans? It’s working out for Netflix and Oprah
Thanks to the Bridgerton musical and an unauthorized Oprah podcast, the media giants have recently…
THE TOP 5 CELEBRITY BRAND COLLABS YOU NEED TO KNOW ABOUT RIGHT NOW
Ad Age’s ranking of the hottest celebrity marketing moves of the past month This month:…
Building Trust By Saying No: On Refusals, Rocket Launches, and Maintaining Goodwill
Living in this part of Florida, it’s possible to grow acclimated to things like rocket…
Forecasting the future of the branded retail store
Forecasting the future of stores Shoppers’ behaviors and expectations have changed dramatically—and continue to evolve.…
Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
Logo designs, much like baby names, can be subject to trends that can date them—but…
From Cult to Culture: It Isn’t Just About Positioning
How culture branding impacts our work In the 1960s, Al Ries and Jack Trout introduced…
Serena Williams Will Exit the Court, but Her Title as Brand Icon Is Assured
Don’t call it retirement. Instead, the end of her tennis playing days is an ‘evolution’…
How this company’s organic bed helped it survive the DTC mattress wars
Avocado Green had to buy a factory in L.A., as well as wool and latex…