Browsing: Branding
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers
New NFTs come with perks like freebies, club membership and access to brand executives Marketers…
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy Just…
‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains
“How did life turn into something that needs to be performed, not lived?” Beat Kaspar…
How a small change to U.S. quarters is part of a big trend in logo design
A subtle change on the front of the 2022 U.S. quarters mimics a shift in…
Where does the Twitter brand go from here?
Elon Musk left the Twitter brand battered after the company gave up control of its…
Woman Works Wordles Into Wild Ideas
Samantha Bellisfield Turns Wordle Answers Into Wildly Offbeat Branding Exercises 100 Days is an annual…
Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders…
Streaming platforms: Be brave, be brand-led
Advertising campaigns for video streaming services often lack clear and obvious branding, writes Kantar UK’s…