Browsing: Branding
Forget capturing mindshare. It’s time for brands to start giving customers space
Many people have less headspace available than they did pre-pandemic. It’s a significant shift and…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Marketers should serve humanity both in their vision of the future and the role of…
Automated Creative + Durex
Discover how Brandwatch insights helped Automated Creative and Reckitt smash campaign performance records. Durex wanted to…
How brands can make the most out of the return to live experiences
Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic…
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers? Last month, SmartBrief explored how…
Excellence is a habit and the ExceLENS Awards is becoming a movement!
Over 39,000 submissions from across 7000+ participants, cutting across the region and beyond. 15 Categories including People, Automobile, Street, Food, Architecture,…
How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
Memories are made of these: Kioxia ExceLENS Awards, Edition 2.0!
It was a packed house at the eclectic Etihad Museum, Jumeirah, Dubai, the venue for Edition 2.0 of…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
Here’s the real reason why all of the crypto logos look alike
The rise of each new technology creates a need to depict it graphically in a…