Browsing: Branding
What really killed Honest Tea—and what it means for mission-driven brands
The demise of Honest Tea shows how even a successful mission-based brand can fall apart.…
There’s No Better Time for Brands to Bet on Augmented Reality
The way we shop is changing, and brands that don’t keep up will miss out…
Wasted breath and nonsense — How to avoid messed-up messages
Many companies that run radio and TV advertising waste their breath — and precious broadcast…
Destination Branding
Saudi Arabia to Spend $1 Trillion Over a Decade to Build a Global Tourism Economy…
A guide to IKEA’s impulse buying hacks
Homeware titan IKEA deploys a shopping experience like no other, one in which around 60%…
Movies of Satyajit Ray – A Blue Ocean Move
Dr Kisholoy Roy teaches Marketing and is a PhD from IIT (ISM) Dhanbad with over…
Affinity @ Scale: Making An Impact In A Personalized Context
If you’ve been around marketing for the last half decade, you know about personalization at…
Culture Clash: A Lesson from the Theranos Case
As the trial against Theranos founder Elizabeth Holmes continues in federal court, Wharton’s Lawton R.…
The Basics of Branding
Learn what a brand is and how it can help your business. Why is it…
Rafael Serra Reimagines Iconic Logos Through a Nostalgic ’80s Lens
20th century nostalgia isn’t going anywhere, and plenty of brands are cashing in on the desire for more…