Browsing: Branding
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Why the key to creating and sustaining brilliant brands hasn’t changed
What does it take to create and sustain brilliant brands today? The short answer is that it…
How do you solve a problem like… turning around a declining brand?
Each week, we ask agency experts from across the world and the ad business for…
How brands can leverage QR codes to connect with customers
The pandemic made QR codes more essential and ever-present. They have become an attractive tool…
Starting a brand from scratch
Kristen Tomlan, Lippincott alum and founder and CEO of DŌ Cookie Dough Confection, shares how…
Slicing & dicing your marketing budget for the best results
I’ve been pondering a question that you might be familiar with: Where am I going…
Developing Brand Image: Chatbots Are B2B Marketers’ Secret Weapon
When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of…
Transforming A Brand With Inspiration And Martech
Starting The New Year Off Right: Understanding The Role Of MarTech And AI In The…
Vacation to Staycation
Move as an arena has been fundamentally impacted by both contextual factors (pandemic, populist movements,…
5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022
Consumer insights demonstrate need for brands to make good on their sustainability and human rights…