Browsing: Branding
BRANDS THAT MATTER
Fast Company’s first-ever Brands That Matter list—featuring Patagonia Provisions, McDonald’s, Ikea, Yeti, and more—honors companies…
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid…
How ideals, passion and purpose can transform your small business.
You’ve probably heard this one before, but it’s worth repeating: The purpose of your company…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
How Inclusive Is Your Brand?
Cult Brands Are inclusive and actively make customers feel welcomed In Alexander the Great’s conquest…
From globalization to hyper-local, how can brands and creative teams adapt?
With the ever-evolving ecosystem of communication channels and a shift to a more experience-driven way…
Facebook rebrand: a brave new world or a corporate mask to hide behind?
Adam Sefton, digital strategy director of Superunion, looks at tech and FMCG sectors to unearth…
Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
AR is still considered risqué, would your brand take a leap of faith?
Augmented Reality (AR) is a fast-growing industry and the potential for growth is limitless. The…