Browsing: Branding
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…
Brands asking us to copy and paste messages without personalization, say influencers
Influencers around the world are being approached by brands with generic, cut and paste style…
Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe
The devil is in the details… It’s the little things that will make or break…
3 Branding Strategies for Those Who Want To Come Out Of This Crazy Time Bigger and Better
They are the holy trinity of powerful brands we each admire (and this includes large…
How brands are maximizing user-generated content
UGC controls modern-day purchasing decisions By the end of his Aug. 30 evening shift at…
Reimagining B2B Customer Experience: A Post-Pandemic Path Forward
COVID-19 was a transformative force in all sectors. For B2B organizations, the challenges and opportunities…
60/40 branding-demand generation best on LinkedIn
LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach [Infographic]…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
How to Make Your Brand’s Storytelling More Compelling
In recent years, it’s become fashionable for marketers to describe themselves as “storytellers” for their…
3 WAYS ARTIFICIAL INTELLIGENCE WILL CHANGE MARKETING FOREVER
AI streamlines workflows, improves predictive capabilities and better accommodates customer demands Marketers are no exception to…