Browsing: Branding
This brand found the secret to making plastic-free stretch jeans
Triarchy swapped plastic for rubber to make its new stretch jeans. That’s good news for…
Can Finance Unleash Marketing’s Potential?
The CMO Council’s new report Marketing & Finance: Fueling Innovation Or Falling Behind? examines how economic adversity…
Can you build a brand on digital?
Digital advertising channels have significant short and long-term revenue impact for brands, according to a…
These Backfired Corporate Rebrands Are Proof That Sometimes, Nobody In The Meeting Is Paying Attention
It’s not the nicest thing to laugh at others’ mistakes, but sometimes you can’t help…
‘This Is a False Advertisement’: X Ads Are Being Challenged by Reader Context
Major brands including Apple and Samsung have had critical notes attached to ads. Political advertisers…
How Spotify’s brand became a future-forward phenomenon
From its early days as scrappy music startup to the entertainment juggernaut of today, Spotify’s…
Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
Streaming TV’s identity crisis is getting exhausting
From price hikes to catalog cutbacks to branding swaps, the companies responsible for TV in…
” BrandBar: The Night Where the Brand Knights Came in their Shining Armors “
BrandKnow is an experiment and a dedication to all brand lovers.Thank you for the passion, the…
BrandKnow @ BrandBar: A Community Experiment, A Collective Discovery
BrandKnow is an experiment and a dedication to all brand lovers.Thank you for the passion, the…