Browsing: Branding
The streaming opportunity for Financial Services and Insurance brands
How to support Gen Zs and millennials throughout their financial journey. Traditionally, the consumer journey…
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
Brands can’t tell people how to be happy, but they can create happiness
Consumers are ready for positive entertainment and uplifting escapism. In the aftermath of 9/11, we…
All we talk about is trust – but do we trust each other?
Premium publishers tick all the boxes for advertisers but they have been adversely affected by…
Struggling with your personal brand ? this is why.
When I do personal coaching, I often get the question — How do your build…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
Reframe brand as ‘future demand’
Marketers shifting budget into performance tactics should heed the experience of start-up digital brands that…
Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts
The work of brand-building is never done, but don’t let that discourage you! Building a…
A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing…