Browsing: Branding
BRAND ENDORSEMENT POTENTIAL OF MEGHAN MARKLE AND PRINCE HARRY REVEALED IN NEW POLL
Ad Age-Harris Poll examines the attitudes American consumers have about the couple in wake of…
Want your brand to matter? Take lessons from the Velvet Underground
If you want to have a real cultural impact, it’s not enough to just be…
RISE OF BUY NOW, PAY LATER BRANDS SPARKS NEW LENDING INDUSTRY MARKETING BATTLE.
‘It is an arms race competition,’ says one industry expert about the $8 trillion credit,…
Futurecast interview with Prof. Alexander Gutzmer
[p<a href=”https://vimeo.com/519820005″>Futurecast interview with Prof. Alexander Gutzmer</a> from <a href=”https://vimeo.com/user3754121″>Marketing Magazine</a> on <a href=”https://vimeo.com”>Vimeo</a></p] …
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
A wake-up call: why brands should be helping us get a good night’s sleep.
Katie Mackay-Sinclair has been helping Ikea share the virtues of sleep for years. She says…
What Cobra Kai secretly teaches us about the importance of TV for brands
YouTube has massive reach and can drive significant impact for advertisers, but TV remains the…
How brands can navigate mistrust, misinformation, and multiple mindsets
Each year the landscape that marketers face becomes more complex. Mobbie Nazir, We Are Social’s…
Consumer sentiment on COVID-19 in 2021: Five actions for brands.
A second ‘Roaring Twenties’ complete with ‘sexual licentiousness’ and ‘reverse religiosity’ is likely after the…
Why the Future Doesn’t Need Us
Why the future doesn’t need us. Our most powerful 21st-century technologies – robotics, genetic engineering,…