Browsing: Branding
This new Facebook ad targets the only people left who actually like the brand
A cat adoption café. Specialty fashion accessories. Goat yoga. There’s one place it all can…
Applying challenger thinking for brand growth
Multinational organisations including Heinz and Diageo are adopting challenger behaviour for their brands to grow,…
Six Prerequisites for a Responsive Brand
How quick are your brand’s reflexes? How quick should they be? Consider that we live…
Bitcoin’s success shows that brands aren’t made, they’re born
Bitcoin has been in the news again this week, its value having jumped 72% this…
After keyword blocking, what’s next for brand safety and the ‘asshole of the internet’?
In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences…
Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
If COVID-19 has taught us one thing, it’s that every business needs a digital presence.…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
Companies are failing to do this one simple thing that could boost recycling
You’ve got an empty plastic bottle—so what do you do with it? Recycle it, obviously.…
How you can use Cumulative Advantage to build unstoppable momentum
My new book has arrived: Cumulative Advantage: How to Build Momentum for your Ideas, Business and…
Developing a trust strategy for your brand, and how to measure it
Looking back at 2020 and into 2021 – change and disruption remains fundamental. Some elements…