Browsing: Branding
Building Post-COVID Brand Relationships with Consumers
In today’s fallout from COVID-19, consumers have had to adapt to a variety of potentially…
How brand ‘personalities’ can impact sponsorship ROI
Sports fans categorise brands as having different “personalities”, and understanding these perceptions can help marketers…
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
The explosion and proliferation of social media has given power to the masses to share…
How to Market Effectively in 2021: Integrate Performance and Brand Marketing
There’s never been a better time to understand the value of brand marketing. In 2021,…
Activate purpose to create shared identity
Purpose is no longer optional. Access to markets, talent, and capital now requires business leaders…
Brands can leverage memes effectively. Here’s how.
Memes can be an inexpensive and powerful tool for brands to connect and engage with…
How to write digital products with personality
The right words will shape the entire experience. User testing = trainwreck. We need…
With GameStop, Robinhood broke the biggest rule of branding
The legend of Robin Hood is that of a heroic outlaw who steals from the…
6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
OPINION: FROM ‘OK BOOMER’ TO ‘OK BRAND’—HOW TO ALIGN WITH GEN Z’S SOCIAL CONSCIENCE
You may not recognize the name Peter Kuli, at first blush, but you definitely know…