Browsing: Branding
Time for business (and brands) to step up
Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Is email the next media pivot?
Newsletter media brand Morning Brew has had quite the year, building a formidably engaged audience…
Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
Lessons in fighting the status quo by the Marketing Society Brave Awards
The winners of the 2020 Marketing Society Brave Awards are brands that unashamedly went against…
For brands, convenience is non-negotiable
Life is hard – so buying your brand should be as easy as possible, a…
These brands will pay you to wear their clothes
For decades, fashion brands have built their businesses on convincing customers to buy new clothes,…
Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…