Browsing: Branding
Facebook is the worst brand of the year
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
A Glorious World of Glamour, Talent and Recognition To Converge In Dubai
The World Oscars Signature Awards & World Film Festival announced Dubai has always been home…
11 BRANDS THAT LEFT US IN 2020
From unexpected flops to planned goodbyes, it was a year of exits While this year…
Humanity is as important as agility in business resilience
Crisis is a catalyst to change; today’s brand resilience was not born of face masks,…
Don’t sweat the new normal
As consumers rewire their habits and lifestyles thanks to COVID-19, marketers should take the opportunity…
How brands can use ‘cute’ characters to drive results
Brands using “cute” spokescharacters must also consider the language they deploy and the nature of…
Seven Ways to Show Up Human in Your PR and Marketing Efforts
Are you telling stories that connect, or are you just marketing and promoting to your…
The Key to Unlocking the Hearts and Minds of Your Customers
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all…
The unsustainable tension of image making
2020 has shown that brands need to build their reputation through action, rather than the…
Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the…