Browsing: Branding
Toymaker Lego will stick to its quest to find sustainable materials despite failed recycle attempt
COPENHAGEN, Denmark (AP) — Denmark’s Lego said on Monday that it remains committed to its…
Brands Navigate a Changing Media Landscape
In an increasingly complex media environment, advertisers continue looking for opportunities to meet the right…
Gucci’s awaited rebrand is met with excitement
Gucci, the Kering-owned luxury brand that accounts for around half of the company’s sales and…
Apple, Amazon, Domino’s Remain Loyalty Legends
While Apple, Amazon and Domino’s hung on to their top rankings in Brand Keys’ latest…
How to Define, Develop, and Communicate Your Personal Brand
Whether you like it or not, you’re building a personal brand. Your personal brand is the combination…
What Is Your Creative Type?
Gina sat down to write her book on the ethnography framework she developed from 20…
To get the mix of brand and performance right, theory on its own is not enough
A combination of brand building and performance marketing is the best approach, but putting this…
BMW’s Latest Concept Car Gives the Storied Brand a Future-Friendly Face
The BMW Vision Neue Klasse concept—with its exterior lighting effects, E Ink panels, and minimal…
Brands and other metaphors
Metaphors help us to connect abstractions, to find the links that guide us to an…
Scoring brands’ standing in culture
Cultural resonance is more long-lasting than fleeting cultural relevance and amplifies over time, concludes a…