Browsing: Branding
Too many designers worked for free in 2020
How have freelance designers survived the pandemic? A new survey of more than 11,000 of…
Eight Steps to Build Brand Loyalty
To build brand loyalty, serve your best customers better than your competitors do. Here are…
Consumers expect brands to be inclusive
In the midst of social upheaval in the US, many marketers are striving to be…
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…
Acting on trends may determine whether a brand survives
The end of the year brings a welter of articles about trends, and while it’s…
13 Fun Facts That Will Make Your ‘About Me’ A Lot Less Boring
Too many business owners write professional bios that are the literary equivalent of sleeping pills.…
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
How ‘citizenship’ shapes P&G’s brand strategies
Procter & Gamble, the consumer-packaged goods manufacturer, is drawing on the concept of “citizenship” to…
What’s the worst political campaign branding of all time? Experts weigh in
Political gaffes or so common they could be their own subgenre. A slip of the…