Browsing: Branding
Brand Champions and LTV
In the age of online shopping and fickle customers, loyalty may feel like a thing…
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
How brand purpose guided Grab though the pandemic
That brand purpose needs to be more than just words has become increasingly clear during…
Car brands use subscription model to reach younger drivers
These are tough times for vehicle manufacturers in the UK as they grapple with the…
How Carrefour beat the ‘big bad wolf’ syndrome
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
How DEI Issues Have Reshaped the Brand Purpose Landscape
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or…
Developing the right brand voice and brand tone
Tone of voice is the way that you communicate your message — it dictates the…
Brand Friction: The key to unlocking the complexities of customer experience
The concept of “positive brand friction” and how it can be used to improve customer…
10 seminal books (and their speed summaries) for a deep insight into human nature and consumer behaviour.
During times that are uncertain and dynamic, it is tempting to focus on what’s changed…