Browsing: Branding
The Definitive Guide to Building a Network of Brand Ambassadors
Are you looking for new ways to reach your target consumers through marketing strategies? You’ve…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
Why entertainment and gaming brands should partner
Entertainment brands that partner with gaming properties can generate great PR and a positive halo…
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
Can Tesla Maintain Its Momentum?
Electric vehicle and storage battery maker Telsa and its cofounder and CEO, Elon Musk, have…
Linked in offers brands new followers insight
Pages also now have an ‘Events’ tab for to feature their (virtual) events. inkedIn rolled…
Growing U.S. Product Placement: How Far Can It Go?
Branded entertainment/product placement on TV continues to seek new heights — as well as potentially…
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…
Just don’t do it
We don’t need any more ads about equality from brands that don’t have their house…